New logo design for Rock Constructions. The guys at Rock were reluctant to change their existing hand-drawn logo having been the identity for the company for nearly twenty years. So after (what seems like) a couple years of gentle persuasion and numerous logo proposals, we came up with this bold new identity that retains the ‘ethos’ of the original while updating it with a refined and modern esthetic. The new geometric 3D-style logo was designed to represent the company’s stage design & construction capabilities.
The Rock Constructions website was also updated with a comprehensive portfolio of their work from the past thirty years.