Freelancing update

April 29, 2008

It’s approaching two months since I made the decision to become a freelance interactive designer, and so far, touch-wood, there’s been very little to regret. Here’s what I’ve been up to over the last couple of months.

During the first couple of weeks the priority was to get my name out there and do a bit of self-promotion, so the CV and portfolio was emailed to various digital agencies whose work I’ve admired in the past. This cold-calling technique was met with varying success; some replied with compliments on my portfolio, some replied with a generic ‘thanks for sending your details’ email, others just completely ignored my communication. However, it has led to me meeting and securing work with a few digital agencies I’ve never worked with before… a positive start!

I’ve also been receiving an increasing number of emails from recruitment agencies asking about my availability for freelance work. Now personally speaking, I’d much prefer to deal directly with the company that needs to employ the freelancer because ultimately it works out less expensive for them, and you end up building a good rapport with the company – increasing the likelihood of working together in the future. This isn’t to say that all recruitment agencies are evil! The nice people at YCN arranged an amazing freelance opportunity for me that I really hope will come to fruition in the next couple of months.

On to the work itself, I’ve been involved in building interactive applications in Flash, game demos for pitches, and rich-media Flash banners. Clearly some jobs are more glamorous than others, but when you need to pay the bills you have to take on work – whatever it may be!

Another positive of freelancing is the free time you have between jobs aka. ‘Golden Time’ when you can develop your own skills, work on personal projects, and spend some time finding the next job.

At the moment most of this free time is absorbed by generating new leads for work, but hopefully I’ll be able to spend more time on my personal projects soon.

So overall the move to freelancing has been a positive one. I’m looking to increase my client roster over the next few months, so if you need a freelance interactive designer please get in touch.

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